Brand Design, Package Design, Naming, Copy, Art Direction, Website Design, Social Media | Client: Kosiken Naturals
Saana Skincare
Finnish skincare company Kosiken Naturals saw an opportunity to introduce US shoppers to centuries-old Scandinavian skincare secrets. Saana, named for a summit in the Scandinavian Mountains, brings Nordic sensibility to Gen-Z and Millennial shoppers.
Finland has the honor of having the happiest people on earth — we leveraged this ranking to create Saana’s brand positioning: Happy Skin. Saana’s bright and bold color palette, inspired by the Northern Lights, was designed to appeal to the Gen-Z audience as well as imbue happiness though and through.
