Like greek yogurt’s richer German cousin, quark is creamier, milder, fluffier, with more protein & less sugar. Erhmann Commonwealth Dairy had a bold name for their new dairy offering: Liebe! Inspired by Bavarian folk art, we developed a brand personality for the product launch of Liebe Quark that spoke to its origin as well as its creamy and flavorful product form. The resulting design is authentic, playful, enchanting, and, well, German!