Brand Design, Logo Design, Conceptual Ideation, Website Design, Copywriting, Powerpoint Design | Client: The Empathetic Leader
The Empathetic Leader
The Empathetic Leader is a multi-tiered leadership program with a focus on harnessing the power of empathy to transform teams and empower corporate leaders. The programs, grounded in science and led by a powerhouse facilitator, help propel growth through the lens of empathy. The brief called for a bright, youthful and modern brand presence to grab the attention of the leaders of today and tomorrow. Working hand-in-hand with the founder, I translated the company’s mission into a bold and disruptive visual brand.
The wordmark for The Empathetic Leader features connecting letters to convey connection and support. The logo’s icon illustrates a leader’s goal of truly connecting and getting on the same wavelength as one of their members. The color scheme, bright and flowing, is anchored in an aura which is meant to represent the organic energy that empathy can ignite.
