The team at Bigelow Tea presented me with the opportunity to help them create the packaging for their innovative new line of premium herbal teas, featuring butterfly pea flower.

This tea owes its naturally vibrant blue color to a delicate blossom harvested from the lush countrysides of Thailand. When steeped, the teas transforms into a spectrum of colors ranging from indigo blue to rich violet.

This innovation is not just a new flavor blend; it’s a sensory experience (it really is blue!) To capture this sense of mystery and wonder, I worked closely with the brand team to craft moody, alluring visuals that celebrate the power of blue.