While working at Zunda Group, I had the tremendous honor of working on many national heritage brands. Under the guidance of the Zunda leadership, I was a key player in this VO5 brand refresh, from the initial design concept through the mechanical phase. The platform, From Farm to Follicle, put the focus on VO5’s juicy aromas, for a fresh-picked, high impact sensorial experience, breathing new life into this value brand.