Making creative magic.
I’ve always thought of design as this magical combination of problem-solving and connection. Starting with what-if. Listening, collaborating, questioning, and constantly learning. I believe that the big ideas are important (of course!) but the little details matter. Every single touchpoint of your brand should be strategic, carefully considered, and working hard at all times –– and your design partner should love your brand as much as you do.
WORKING WITH ME
“Heidi single handedly changed the culture of our group. Her drive to create better, more strategic work suddenly became the norm. Every member of the team became better, more strategic and more thoughtful in their approach.”
— Gary Esposito, Partner & Chief Strategy Officer: Zunda Group
ABOUT ME
It’s good to meet you
I’m a Senior Brand Designer and Art Director who lives and breathes CPG. I’ve had the absolute pleasure of working on dozens of large and small brands across every category, and have discovered a true passion for connecting with consumers. I can’t do a simple grocery run without stopping to check out new inspiration on the shelf. I love bringing brands to life through dynamic visuals and strategic thinking (and a sense of humor too.)
It is a great thrill to be trusted with a brand’s creative expression—I just love what I do.
Maker | Overthinker | WFH Enthusiast | Travel Junkie | Lover of antiques + old things
sullivan.heids@gmail.com | 860.729.7760 | Trumbull, CT
My favorite things
A couple of things really light my creative fire: travel, repurposing old furniture, and designing happy spaces around my home. My 1882 farm house, previously a working tobacco farm, has been lovingly restored, and is my favorite place to be.
