The folks at Bigelow Tea had a very clear vision for their new premium line of Organic teas: culinary, artisanal, and boutique-like. Their new sub-brand, simply named Steep, had to not only communicate the premium quality of their organic ingredients, but also be a work of art in itself. We took cues from culinary editorial photography to create a design with delicious high end aesthetic that broke through the clutter in the tea aisle.